Simple

• Country
• City
• Platform: iOS, Android, web
• User role: producer, consumer
• Premium, free ← current status
• Premium type:
  • 1m ← for those who are currently using 1-month Premium plan
  • 3m ← for those who are currently using 3-months Premium plan
• Full price Premium, Discounted Premium

Compounded

• Channels:
  • organic
  • paid marketing channels etc.
• Quality of profiles
  • have reviews: yes/no
• Time after signup:
  • <1w
  • 1w<2w
  • 2w<1m
  • 1m<3m
  • 3m<6m
  • 6m<12m
  • 1y<2y
  • 2y<3y
  • 3y<5y

  • 5y